IP is all around us
Why IP is relevant to SME
IP as a business asset
The value of IP assets
Auditing your IP
IP Panorama : Module 02 Trademarks and Industrial Designs
Trademarks and Industrial designs to Increase the Power of Marketing
Brand building
How to protect trademarks and industrial designs
Trademark management
IP Panorama : Module 03 Inventions and Patents
Basics of invention and patent
Patent application
Patent infringement
Patent management system
IP Panorama : Module 04 Trade Secrets
Basics of trade secret
Trade secret management program
Misappropriation of trade secrets
Violation of trade secrets
A trade secret audit
IP Panorama : Module 05 Copyright and Related rights
Basics of copyright
Copyright and related rights
Ownership of copyright
Using works owned by others
IP Panorama : Module 06 Patent Information
Understanding of patent information
Types of patent information searches
Searching patent information
Strategic use of patent information
IP Panorama : Module 07 Technology Licensing in a Strategic Partnership
The basic concept of a license
Preparing to license
Negotiating a license agreement
Overview of a license agreement
Managing a license agreement
IP Panorama : Module 08 IP in the Digital Economy
IP & e-commerce
Creating a website
Choosing a domain name
Protecting your website
IP Panorama : Module 09 IP and International Trade
Why IP rights are important for exporters
Checking your freedom to operate
IP in international outsourcing
Protecting your IP rights in export market
IP Panorama : Module 10 IP audit
Understanding an IP Audit
Preparing for an IP Audit
Conducting an IP Audit
After completing an IP Audit
IP Panorama : Module 11 IP Valuation
What is IP valuation?
IP valuation methods
Preparing for IP valuation
How to valuate IP assets using DCF method: Step by step
IP Panorama : Module 12 Trademark Licensing
Exploiting a trademark
Preparing to license
A trademark license agreement
Managing a trademark license agreement
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